Letta and Redwing partnership leads the way in suburban rental living | News

Letta, in partnership with Redwing, announces full occupancy of 94 flagship units across three new development sites in Ellesmere Port and Bolton within months of launch.  

Developed in partnership by Peel Group’s housebuilder arm, Northstone, and Liverpool-based property agency, Redwing, Letta is a ground-breaking suburban build-to-rent concept bringing affordable and energy efficient family homes alongside an expert end-to-end property management service across the North West.  

Joanna Allen, Land and Partnerships Director at Letta and Northstone said: “Letta set out to bring something new to the North West rental market, by offering more than bricks and mortar. Our goal was to create exceptionally built, super sustainable and professionally managed homes that provide tenants with an enhanced renting experience – and we’ve achieved just that.  

The response to Letta has been incredible. Our homes were snapped up from day one, and our tenants have consistently reported high levels of satisfaction, praising everything from the quality of the build and energy efficiency to the sense of community and attentive management service.  

This is all made possible through our innovative partnership with Redwing and Northstone, which ensures an outstanding service and seamless experience.  

We have big ambitions for Letta, and our flagships schemes are just the beginning. We are so proud of where we are and excited for what’s to come next as we continue to scale up the Letta portfolio with Redwing and Northstone in the coming years, staying true to our core values of quality, sustainability, and community.” 

Redwing, marketing, lettings and management agent for Letta, achieved an exceptional off-plan reservation rate of 98.9% for the schemes, resulting in reduced void loss and a seamless move in process for tenants.   

Michelle Brooks, Director of Operations at Redwing said: “Our partnership with Letta demonstrates Redwing’s commitment to bringing more good quality and affordable homes across the North West, by partnering to deliver an expert end-to-end property service.  

Together with Letta, we provide tenants with a home of exceptional standards paired with Redwing’s lettings and property management services that make renting simple.  

We’ve had a brilliant 18 months working with the team at Peel Group and Northstone to bring this innovative concept to life and I’m so proud of everything the team have achieved. From expert consultancy in the build phase and bringing the properties to market, to welcoming hundreds of tenants into their beautiful new homes at Letta and providing an outstanding service – it’s been a huge success for everyone involved, and most of all, our tenants absolutely love their homes!”  

Built by Northstone, Letta homes set a new standard of energy efficiency for properties within the build-to-rent market, exceeding building regulations with innovative cutting-edge smart technology proven to reduce energy bills by up to 25%. Homes range from two-, three- and four bed properties, all with private gardens set within communities that are well connected to green spaces, rich in biodiversity and close to key transport links and sustainable travel routes.   

Phil Wilson, Chief Executive of Northstone and Executive Director for Land, Communities and Homebuilding at Peel Group said: “At Northstone and Peel Group, we are committed to developing high quality, sustainable homes that shape the future of living. With Letta, we focused on sustainability, lifestyle and flexibility to address the increasing need for modern and suburban family homes to rent. Our innovative collaboration with Redwing ensured Letta tenants benefitted from a home built to exceptional standards, and an enhanced living experience. We’re delighted with the overwhelming tenant satisfaction and rapid occupancy rates reported by Redwing and look forward to bringing more Letta homes to new suburban neighbourhoods across the North West.”  

Redwing reported low defects and high tenant satisfaction, demonstrating the quality of the product and service the partnership provides.   

Leah, a Letta tenant said: “The thing we love the most about living in a Letta home is how homely it feels. Every day we wake up and still can’t quite believe that this is where we live. There are so many things that we love about these houses, the tall ceilings, natural light, smart accessories such as wonderwall and the lootility - the list goes on!  

Since moving in we have definitely noticed a big reduction in our energy bills compared to where we lived previously. We have only had the heating on a handful of times since we moved in because the house is already warm.  

Eleanor from Redwing was amazing too. She made the whole experience really exciting for us and kept us updated at every step whilst the house was still being finished.  

We have already told everyone we know that they need a Letta home. So far, we have felt really well looked after by Letta and Redwing. We can’t fault any aspect of our experience!” 

Letta’s success brings expected growth over the next five years, with a projected pipeline of 1,000 homes to meet the growing demand for quality and affordable family rental homes in suburban locations across the North West.  

To find out more and discuss investment opportunities with Letta visit www.lettahomes.co.uk or contact Joanna Allen on Jallen@northstone.co.uk or 0161 629 8220. 

To learn more about Redwing or discuss partnership opportunities, visit ww.redwing.co.uk or contact Jessica Turner on partners@redwing.co.uk or 0151 703 3686.